Cupcakeries are Taking Over the World!

These sweet little treats aren't just for kids anymore! Gourmet cupcake shops have seen a sharp rise in popularity of late, and local bakers are starting to take notice.

"They are everywhere . . . like ants," said Leslie Goldman-Poyourow, a 14-year baker who operates Cakes by Leslie in downtown Bethesda, Washington.

There does seem to be a lot of them. From New York to L.A., Las Vegas to Chicago, cupcake shops are popping up like wild fire; and their customers can't get enough!

But what's driving the boom? Variety, for one thing. "Cupcakers" are motivated to produce new and exciting flavor combinations in order to separate themselves from the growing pack. Kari Haskell of Retro Bakery in Las Vegas is a great example. Her flavor menu boasts some of the most unique flavors around - like Apple Cider, Cinnamon Toast, Chocolate Covered Banana and Maple Bacon.

Convenience is a factor, too. There's no need to worry about mess or portion control when you can set out a beautiful cupcake display at your next wedding, baby shower and other social gathering. Each of your guests gets their own little self-indulgent treat, and you know exactly how many servings are available.

The economy plays it's part as well. Customers crave a simple, inexpensive pleasure at a time when the economic news seems so discouraging; and cupcakes fit that bill nicely! Paul Sapienza, VP of the Retail Bakers of America, seems to agree: "[Cupcakes] are an economic treat, which helps out in the recession. They are a little decadent, so you get cake, frosting and sometimes filling all at the same time."

Whatever the reason, there's no denying that cupcakes have hit a sweet spot in the hearts and stomachs of Americans everywhere. So the next time you need a fix, be sure to sniff out the new Cupcake Shop in your neighborhood - and pick up a Mocha Java Cupcake for me!

Empire Bakery Equipment supplies everything from mixers and ovens to utensils and accessories to 'Cupcakeries' and Bakeries across the country. We've been America's leading supplier of bakery and production equipment for over 30 years! Visit us at http://www.empirebake.com for more information, or give us a call at 1-800-878-4070.